When an Ottawa radio station hosted a “win a baby” contest last month, pledging to pay for fertility treatments for whoever wrote the best pitch about why they deserved the treatments, station officials claimed they wanted a catchy promotion that would shine a light on the cost of in-vitro fertilization (IVF), which OHIP does not cover. In the end, five couples won $35,000 each for a series of treatments. Hundreds of entries were received, with tens of thousands reportedly voting online for their preferred candidate.

– Catholic Register article by Joanne McGarry continues